NovaChem > Industry News > 2021 > Branding extended for active ingredient

Branding extended for active ingredient

Published on 02/08/2021

Spinosad is now branded Qalcova active, and spinetoram is branded Jemvelva active. Crop protection products containing 
Qalcova which are registered in the NZ market are Success and Entrust; those containing Jemvelva are Sparta and Uphold.

Corteva NZ marketing manager Glen Surgenor says retailers will be familiar with the new naming format from Corteva products in other categories, such as Questar fungicide with Inatreq active and Korvetto herbicide with Arylex active, as well as Transform insecticide with Isoclast active.

The formulations of the products affected are not impacted by the new branding.

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