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A story of innovation at CROPS 2020

Published on 04/02/2021

The event is an opportunity for companies to showcase what’s new for cereal growers, and press the flesh with channel partners and industry stakeholders. 

The theme of the Syngenta site this year was ‘Innovation Starts Here’, and the company highlighted some of the key innovation milestones from Syngenta over the past 60 years. The impressive list of product innovations and dates they were introduced to market were presented in a line of milestone posters leading up to the Syngenta marque:

• 1960: First herbicide registered by Syngenta (Reglone)
• 1974: First IPM insecticide for cereals (Pirimor)
• 1984: First DMI fungicide for cereals (Tilt)
• 2002: Introduction of Moddus revolutionises grass seed production
• 2004: First strobilurin fungicide for cereals (Amistar)
• 2010: First SDHI fungicide for cereals (Seguris Flexi)
• 2016: Most effective SDHI fungicide for rust control in wheat (Elatus Plus)
• 2019: New Moddus Evo formulation with 2.4 L per ha use rate for ryegrass seed crops
• 2020: Launch of Twinax Xtra with built-in wetting agents.

In addition to these innova
tion milestones, Syngenta also had on display their new spring barley variety, Silhouette, and a live demonstration of Syngenta spray nozzles.

“It was an excellent day to dem
onstrate how Syngenta nozzles reduce spray drift, because it was literally blowing a gale with a strong Nor’wester,” says Syngenta marketing manager John Yates. “We received a lot of positive feedback about the design of the site, showing how innovation in chemistry has helped growers to become more productive over the years. I think we must have had record numbers visiting the site, with over 300 cups of coffee being served. And all the bacon baps were gone by mid-afternoon! It was great to showcase more than just one product and tell a story, rather than highlight just one new product, which is normally the case at this event.”

For more detail visit or call John Yates on 09 306 1500

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